Fashion – Intellectual Property

The Process of Brand Awareness

– Steve Replin

Brand Awareness is a process of creating a strong strategic plan from the inception of your dreams.

Process

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Having prepared a strong Non-Disclosure Agreement from the earliest stage possible. You are dealing with “intellectual property” that can be stolen/borrowed from you in the blink of an eye.

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Developing a plan for ownership and funding for your business through each of the early stages of its growth.

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Creating your niche and why you will or do stand out from the crowd.

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Creating your market-dominating position statement in your niche.

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Developing and protecting strong intellectual property (specifically trademarks, logos, and often tag lines).

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Bringing a strong team together to implement your plans with strong contracts.

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Understanding what is involved in the process of manufacturing either domestically or overseas.

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Bringing it all together with a strong plan to move forward with an appropriate entity, intellectual property, and its creation and protection, contracts with each of your key personnel, and the review of all third-party contracts and proposals going forward.

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